CR Brand started when Sandy said to his close friend Alex, "you know what sucks? I carry a notebook and a wallet. I mean, there's a pocket in my notebook, but everything just falls out."
Alex pulled a cereal box out of the recycling, grabbed an X-Acto knife and got to work. "Slots," he said. "It needs slots."
After cannibalizing some notebooks that were lying around the house, a new product was born.