CR Brand started when Sandy said to his fake brother Alex, "you know what sucks? That I have to carry a notebook and a wallet. Why isn't there a useful pocket in my notebook? Everything just falls out."
Alex pulled a cereal box out of the recycling, grabbed an X-Acto knife and got to work. "Slots," he said. "It needs slots."
After cannibalizing some notebooks that were lying around the house, a new product was born.
Within twenty minutes of the original question, it had become clear that we would have to go into business together. These things have to exist. We're just happy we're the ones who did it.