Who We Are

We're Sandy and Alex, and we're the founders of 3fold Press, a notebook-first brand built around tactility, simplification, and connection in an increasingly distracted world.

It started with an invention one inebriated evening: a stationery device that came to be known as the Wallaby, and is now known as the B7 notebook. Once the spark hit Sandy, the product came together immediately, like it had been waiting for us to find it.

After creating it, we found it to be more than a tool. Instead, it's a partner: it enables you to accomplish what you commit to, while it compels you to be honest about what you need.

It was later joined by the Joey, a compact companion, even more pocketable, even simpler in design, and more exacting.

We launched with a successful Kickstarter campaign, and since have grown 3fold slowly and deliberately over nearly a decade. Rather than chasing scale, we've built a company in alignment with who we are.

Since these inventions found us, our business has become a philosophical symbol to us of what's important in life, an excuse to talk regularly, and as a way for us to leave our mark on the world.

3fold has planted a tree for every notebook sold through a partnership with trees.org. We do this as an expression of a duty we feel, being among the lucky few on this holy planet.

We invite you to try our notebook, but even if you don't, we want you to know what we're about. So here are the three philosophical pillars of 3fold.

Concentrate - Noise pervades, but we must filter and reduce the cacophony into a focused signal. Then we listen, understand, and amplify it.

Retain - We can only deploy what we can access. If it's important, then we put it where it belongs. If it's not, then we carve out space for when we find something that is.

Commit - It's not enough to exist and consume. We need each other. We need ourselves. Once we decide something is worth doing, we create a record of our commitment. And when we do it, we celebrate.

Slow down. Write it down. And keep going.

Thank you for visiting our website,
Sandy & Alex